SonoSite Ultrasonic Devices
The Situation
SonoSite, Inc. is a medical device manufacturer specializing in hand-carried and mountable ultrasound and impedance cardiography equipment. Their old website had a wealth of product and educational information, but was difficult to navigate with text-heavy lists and poor filtering. They wanted to expand their content offerings, focus on specific physician specialties, and create a better overall user experience.
For this large scale project, they ordered from the full menu:
- Stakeholder Interviews
- Customer Interviews
- Competitive Analysis
- Heuristic Analysis
- Content Audit
- Content Strategy
- User Personas and Drivers
- UX Strategy and Recommendations
- User Journey Analysis & Service Opportunities
- Feature Workshop
- Feature Value Matrix
- Sitemap
- Wireframes
- Functional Specification
- Visual Design
- Technical Specification
The team divided and conquered on this large set of deliverables, with a primary document owner and cross-disciplinary input from everyone else. The items in bold were the ones I owned.
The Impact
Structurally, we created a consistent and systematic approach to presenting content, turning the product site map
from this:
to this:
Sample Process Images & Deliverables
Strategy
Architecture Wireframes
Final Creative
The whole site was built on the Drupal CMS platform and can be viewed in action (as of this writing) at www.SonoSite.com.