Janssen Pharmaceuticals Tablet
The Situation
Janssen Pharmaceuticals needed an engaging digital prototype to be used as a TabletPC sales tool for presenting information about new treatments and drugs to busy health care professionals. Janssen sought an innovative way to increase their conversion rate on sales visits and provide an experience that would translate to a higher sales volume.
The Impact
The iPhone controlled TabletPC prototype demonstrated an engaging sales tool that utilized multiple devices to maximize flexibility of use in an environment driven by human interaction. This prototype won two larger projects redesigning the Tablet software for their Invega product and the website for Levaquin.