13 Tips for creating a successful new online product
13 Tips for creating a successful new online product
http://www.inter-sections.net/2008/05/07/13-tips-for-creating-a-successful-new-online-product/
Summary:
What to build
1. Build for someone specific
2. Don’t be afraid of targeting a narrow niche
3. Solve a real problem that costs money
4. Test the market with a working prototype as soon as possible
5. Develop iteratively
6. Get things right, and be decisive in correcting the wrongs
7. Don’t spend the time correcting until you know what you’re aiming for
8. Don’t let your programmers design the user interface
Who to build it with
9. Make sure every member of the development team is passionate about the product
10. Be sickeningly elitist about your development team and sickeningly inclusive about your users
11. The best hiring strategy is to hire no one
12. Include at least one target user on the development team
13. Ensure everyone on your development team understands the problem they’re solving
Conclusion and Bonus Tip: Break any and all of these rules rather than do something stupid