Augmented Reality

On March 5, 2009 by dhammy0110

Looks like this technology is moving beyond proof of concepts and into the advertising world.  Very cool stuff.  And of course the applications for everyone’s pocket viewport (i.e. mobile phone) are endless.

An ad (and instructions) from GE:
http://ge.ecomagination.com/smartgrid/#/augmented_reality

On a mobile:
http://www.youtube.com/watch?v=EL2ByYozGOI

And a news feature on the technology:
http://www.youtube.com/watch?v=ZKw_Mp5YkaE

Category : UX Interaction Design

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