The “whole” expierience – twittering for business 101
UX Interaction Design March 26th, 2009
Twitter, and other third-party communication channels are increasingly being used by brands and businesses to help connect with customers in a purely opt in, semi-personal way. This can be done in a good way, and a horribly bad way. To give you some guidance, Chris Brogan has set up a list of things to keep in mind…
My faves:
- Ask questions. Twitter is GREAT for getting opinions.
- Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
- Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
- When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
- Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
- You don’t have to read every tweet.
- You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
- Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
- Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business
